Paradise Skin Clinic
Paradise Skin Clinic is a state-of the art cosmetic and aesthethic clinic based in Gold Coast, Australia. Known for their high-quality skin-care treatments, the clinic has a steady stream of in-person bookings. Their online performance, however, didn’t receive the same level of attention and , trust. They approached us to fix that and rebuild their website to match the premium services they offered.
The Challenge
We kicked things off with a full audit of their website and the gaps were hard to miss. The design felt outdated and didn’t reflect the clinic’s polished, high-end aesthetic. There was no SEO foundation in place, meaning they were practically invisible in search results. The service pages were thin on helpful content and heavy on jargon, making it tough for visitors to connect or take action. Clear calls-to-action were missing, leaving potential clients unsure of what to do next. In short, the site wasn’t doing the clinic justice and we were ready to change that. Here’s what we fixed:
Outdate Website Design: The design and layout didn’t match with the clinic’s premium image.
No SEO Strategy: Missing metadata, no keyword stategy, low-quality links limited their online visibility and Google ranking.
Insufficient Content: Service pages failed to provide in-depth information, were heavy on jargon, and lacked emotional connection, resulting in low conversion rate.
Weak Call-to-Action: Users didn’t know where to click or how to book. There was no clear funnel, and important CTAs were missing on service pages.
Poor Mobile UX: The site was not optimised for mobile version, had slow load speed and missing buttons that were costing bookings.
What We Did
We went all in to transform their digital presence with a full website redesign and a sharp SEO strategy. First, we tackled the site itself. We gave it a sleek, modern, and polished look to match the clinic’s premium vibe. The new design was fully optimised for both web and mobile, built to convert, not just look good.
Next, we crafted a focused SEO strategy designed to get them ranking on the first page for the right keywords. Every page was restructured and rewritten with high-intent search terms to attract the right audience organically. A big part of the strategy also focused on layout, built for action, with clear pathways to drive more bookings and enquiries.
Here’s a closer look at what we delivered:
Complete Website Redesign: 360 website redesign to give it a professional look. We added clear navigation, fresh visuals, and improved loading speed for a seamless user experience.
Targeted SEO Strategy: We conducted an indepth-keyword research to understand client behaviour and search intent.
Patient-Centric Content: We rewrote the content to answer real-patient questions, provide clear information, FAQs and establish trust-building messaging to convert browsers into bookings.
Conversion-Focused Layout: The structure of each page focused on guiding the user towards action with carefully placed CTAs to book a consultatio or contact the clinic.
The Results
With the right design and targeted local SEO strategy, we helped Paradise Skin Clinic achieve:
62% increase in organic traffic within 60 days
30% drop in bounce rate on mobile
Multiple first-page keyword rankings for local cosmetic terms
2x increase in online bookings
More patient enquries through phone call CTAs
Modern site design that matched the clinic’s image
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