Adelaide Skin Clinic
The Brief
Adelaide Skin Clinic is renowned for providing expert services in skin cancer treatment and common skin procedures. They needed a clean and modern website that matched the clinic’s polished outlook. Their previous website didn’t reflect expertise, lacked structure, and wasn’t up-to-date with modern user expectations. The Appropriate strategy was to relaunch their website, giving it a sleek and confident identity aligned with the clinic’s reputation.
Headline: The Challenge
Adelaide Skin Clinic was a trusted name in the industry for hands-on skin procedures and aftercare. However, it wasn’t receiving enough recognition online, resulting in limited online bookings compared to its competitors. We took it upon ourselves to examine all the key elements that contribute to a website's success and conducted a comprehensive audit. Here’s what we found:
Outdated Website Design: The previous design lacked visual appeal and didn’t match modern standards of user experience.
Poor Mobile Experience: The site was not optimised for mobile, leading to higher bounce rate.
Unorganised User Journey: Difficult site navigation, unclear service pages and weak CTAs.
Weak SEO strategy: Lack of local keywords meant they weren’t ranking locally and missed out on potential clients
No Analytics & Tracking: No site performance metrics were in place. The client had no idea what was working and what wasn’t.
What We Did
We wanted to help Adelaide Skin Clnic achieve significant growth, so we didn’t just redesign their site, we rebuilt their online identity with purpose. With a focus on maximimizing their site’s visibility, we integrated a targeted SEO strategy and made major user experience improvements to attract potential clients, drive organic traffic and secure higher search engine rankings.
Complete Website Glowup: A 360 redesign to make the site visually appealing, look neat and sleek to mirror the brand’s professionalism and credibility.
Local SEO Optimisation: We optimised the site for targeted high-intent, location based keywords like “skin clinic in Adelaide” and added structured metadata and Google Maps.
Conversion-Focused Design: Added strong and clear CTAs, improved the flow of service pages and created persuasive copy to help guide visitors towards action (booking appointments or making enquirues.
Technical SEO Refinements: We improved site navigation and load times by streamlining backend performance, optimising images and enhancing UX for desktop and mobile users.
Analytics & Reporting: We set up tracking tools (Google Analytics, Seach Console as well as our Dashboard) to monitor user behaviour and track campaign performance in real-time.
Results
Adelaide Skin Clinic saw impressive results with our website revamp and targted SEO strategy. The clinic achieved better online visibility and digital performance as well as increased user engagement. We are proud to share the key outcomes of our strategy:
60% increase in search impressions
40% drop in Mobile Bounce rate
Faster load times improved engagement and time spent on site
First-page ranking for 8 local keywords
Ready to Build a Website for Your Growth Story?
Subtext: Let’s map out a strategy that delivers. Book your free session to make your growth story come to life.