Adelaide Circumcision
The Brief
Adelaide Circumcision Clinic is a trusted provider of specialised circumcision services and compassionate aftercare for both babies and adults in Adelaide. They approached us for an SEO strategy that would increase their online visibility and attract more patients to the clinic. Our goal was to expand their presence in local search results, boost organic traffic, and improve their Google ranking for local keywords. Another major initiative in our strategy was to revamp their website, with a clear focus on making it more patient-focused and user-friendly for web and mobile versions.
The Challenge:
Despite being a go-to clinic, the clinic was practically invisible online. The website’s content was redundant. With little to no use of local keywords, it didn’t show up for high-intent searches like “circumcision in Adelaide” or “circumcision clinic in Adelaide,” and even when potential customers did land on the site, they didn’t stay. Here’s why
Weak SEO strategy: The site lacked a proper SEO structure, schema, metadata, and poor keyword focus, which made it difficult for search engines to understand and rank the site.
Lack of local keywords: Competitors were ranking higher simply because of keyword-targeted content and well-organized sites.
Content didn’t address real patient concerns: The website content failed to provide important information in response to relevant patient queries.
Absence of trust-building messaging: There was insufficient information about the types of circumcision, the best procedure, and clarity around aftercare to establish credibility.
What We Did
To address the challenges of Adelaide Circumcision Clinic, we implemented a targeted local SEO strategy to establish trust, answer real questions, and rank on the first page of search engine results. We focused on enhancing the website’s credibility to attract potential patients and achieve top rankings for local keywords. A critical part of our strategy was also the complete redesign of the website.
Hyper-local SEO Optimisation: Added keywords targeting Adelaide, optimised metadata, headings, and internal links for better online visibility.
Strong Content Strategy: Developed dedicated blog articles and service pages structured around local search queries
Complete Website Makeover: Redesigned the website to make it modern, patient-friendly, and structured it for easier navigation.
Conversion-focused design: Refined the messaging, added clear call to actions, and structured service pages to guide visitors towards contacting the clinic.
Results
Our solid content strategy and website redesign didn’t just help Dr. Chaudry get more clicks; it earned trust, established authority, and led to a steady rise in online bookings. In the first month of our collaboration, we achieved a first-page ranking for highly competitive local keywords, boosted organic traffic, and significantly decreased the bounce rate. Here’s what we achieved:
Core Outcomes
8 local keywords in the top 10 ranking
2x increase in online visibility
10x enhancement in organic traffic
55% drop in Bounce rate
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